OPPO’s AI strategy centers on making advanced AI features widely accessible by integrating generative AI, on-device language models, and collaborative developments with Google and other industry leaders across its smartphones.
Key details:
OPPO’s in-house AI Center (established in 2024) drives development of AI capabilities, including AndesGPT (OPPO’s large language model) which is deployed directly on devices for secure, high-performance generative AI features.
Strategic collaborations with Google, Microsoft, MediaTek, and Qualcomm enable features such as system-level integration of Google Gemini AI, AI Call Translator, AI VoiceScribe, and Private Computing Cloud for enhanced security and privacy.
AI functionalities span imaging (e.g., AI Clarity Enhancer, AI Reflection Remover, AI Unblur, AI Editor 2.0), productivity (AI Writer, AI Reply, AI Summary, AI Search), and communication (AI Call Translator, AI Clear Voice, AI Recording Summary, AI Speak), available on flagship series like Find X8 and Reno12/Reno14.
Global reach and monthly updates: OPPO has set a goal to bring generative AI to 100 million users by end of 2025, aiming to deliver monthly AI feature updates to its devices.
Privacy and security are prioritized through on-device processing and advanced measures, such as Confidential Computing in partnership with Google Cloud.
Purpose and philosophy: OPPO positions AI as a tool to enhance human capabilities and make technology more personal, user-friendly, and intuitive—not as a replacement for humans, but as a collaborator.
In summary, OPPO AI blends in-house innovations with global partnerships to offer secure, efficient, and creative AI experiences directly on smartphones, aiming to democratize these capabilities across user segments—not just p
remium devices.
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